(credits to pokemon.com)

The rise of Pokemon Unite within a year

Case Study May 1, 2022

Everyone is a Pokemon fan. Everyone has always been one. The Pokemon Company took it to their advantage when they decided to release the game, Pokemon Unite in July 2021 for Nintendo Switch. If we take a look at the stats, the game has been downloaded over 70 million times across all platforms. Now the question that arises is, how has it become so widely known in such a short period?


(Credits to theverge)

TiMi, a Chinese video game developer, began a closed beta test in January 2021. This test was limited to select players in China. In February 2021, The Pokémon Company announced that another closed beta test would be scheduled for March 2021, this time specifically for Canadian Android smartphone users. Did you know that the release of Pokemon Unite was a highly controversial event? Speculators said that Pokemon Unite had the potential to develop an entirely new competitive scene on YouTube.

Amidst all the controversies, the YouTube video of the announcement quickly became the most disliked video on The Pokémon Company's YouTube channel. The Nintendo Switch version of the game was officially released on 21 July 2021. The mobile versions for iOS and Android have been released as of 22 September 2021.

Since then, it hasn't looked back. Pokemon Unite has made a mark for itself in the international market and is expected to give a similar performance when it reaches the maximum gaming population in India.


Pokemon Unite’s gameplay is often said to be very convenient for the players. It is a multiplayer online combat arena game in which two teams of five players compete in normal matches. Each match is timed, and the team with the highest overall score at the conclusion of each match wins. There are also short bouts, which last 5 minutes and involve four players per squad. If the opposing team surrenders, a team can also win. Surrendering is only possible if the match has reached the halfway point and a majority vote has been reached among the team members. If there is a tie, the team with the highest tied score wins.

As Island is divided into two sections, each having many control points. Players earn points for their team by beating non-player character "wild" Pokémon (referred to in the game as "capturing") and moving towards one of the control points. If the players are hit by an attack while scoring, they will be interrupted and will have to start over. Depending on the stage of the game and their level, players can have between 30 and 50 points. Each goal zone can only contain a set number of these points before being destroyed if the limit is reached. When players attempt to cross the map to the opposing team's side, or when a goal zone is active, there is a zone called a "speed flux zone", which slows down the movement speed of enemy Pokémon entering it but increases the movement speed of ally Pokémon.

(Credits to polygon)


  • By 16 September 2021, the game had been downloaded over 9 million times on the Switch.
  • By 1 October, research company Sensor Tower reported that Unite has been downloaded 30 million times for mobile devices.
  • Pokémon Unite won the award for Best Game of Google Play's Best of 2021, as well as being nominated for Best Mobile Game for the 2021 Game Awards.

The ever-increasing downloads of Pokemon Unite in the last year have proved that the game was launched to stay in the market which it is already proving right.

Pokemon Unite in India

In India, there is a strong community for Pokémon UNITE, and it has a lot of room to develop, both in the competitive and entertainment gaming areas.

Loco is India's own free online live streaming and esports platform for streamers to stream games like FreeFire, BGMI, Valorant, GTA V, CODM, etc. Loco shares Pokémon Unite’s shared vision of growing the esports ecosystem at large makes becoming the perfect region collaborator.

Pokemon Unite added Hindi to the supported languages with its recent update on 14 March 2022 which made all the game features playable in Hindi. To celebrate the Hindi language support, the ‘Pokémon UNITE City Tournament 2022’ will be held in April, powered by and streamed exclusively on LOCO. Through this partnership between Loco and Pokemon Unite, Loco will not only enable the game publisher to host its first regional tournament but also actively create a community hub on the platform through Loco streamer partnerships and product integrations to grow the Pokémon Unite community.

In news recently

  • Pokémon UNITE just got its first major update in a month called version with Ranked Season 4 and the game’s seventh battle pass, Pokébuki, being added, along with a handful of other content.
  • Pokemon Unite Datamine Reveals Delphox And Espeon Are Joining The Roster.
  • Azumarill Is The Latest Pokémon To Join Pokémon Unite, it is out now.

We're looking forward to more interesting updates by Pokemon Unite. Let's see, how it performs in India in the coming days.

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