(credits to lifestyle Asia Hongkong)

The launch of Gucci Gaming Academy

Newsroom May 26, 2022
Gucci and FACEIT to lunch a gaming academy called ‘The Gucci Gaming Academy'.
The academy will be working towards a mental health-oriented gaming environment in association with World Health Organisation.
Gucci Gaming Academy marks the first educational gaming initiative from a luxury fashion label. The program is kicking off with four high-performing Counter-Strike: Global Offensive (CS: GO) players with plans to add more members over time.

The well-known high-end luxury fashion brand Gucci is now exploring different fields as it joins hands with Esports tournament organizer and platform FACEIT to lunch a gaming academy called ‘The Gucci Gaming Academy'.

Both the entities have landed a significant partnership deal. As part of the deal, both entities have launched the Gucci Gaming Academy, a development program designed to enhance skills through dedicated coaching sessions and teamwork activities.

The academy will be working towards a mental health-oriented gaming environment in association with World Health Organisation. Debuted during the Grand Finals of the PGL Antwerp Major, Gucci Gaming Academy marks the first educational gaming initiative from a luxury fashion label. The program is kicking off with four high-performing Counter-Strike: Global Offensive (CS: GO) players — Brajan “DGL” Lemecha (Poland), Lukasz “mwlky” Pachucki (Poland), Rokas “EspiranTO” Milasauskas (Lithuania) and Mārtiņš “shadiyy” Gūtmani (Latvia) — with plans to add more members over time. Candidate selection will not only be based on in-game performance but also on interviews to assess players’ personal values and soft skills. Players will be part of the Academy for up to one year, or until they are signed to a team.

(credits to Vogue Business)

Nicolas Oudinot, EVP of New Business and CEO of Gucci VAULT, commented: “Gucci is at the forefront of the luxury industry’s foray into the world of gaming and as part of our mission to build meaningful relationships with communities in a genuinely authentic way.

“We are dedicated to supporting the up-and-coming generations of players to help manage the challenges they may face as a result of participating in esports.”

Gucci has taken this initiative to have Mental Health as an inclusive topic while joining the gaming communities together in the Esports world.

Michele Attisani, Co-Founder and CBO of FACEIT, added: ”The Academy will offer a clear path to pro structure connecting the dots between the FACEIT Pro League, education, and well-being. The physical and mental demands on players looking to compete at a professional level are high.” He also added, “Supporting and empowering young esports talent is at the core of FACEIT’s values and through our shared vision with Gucci, we hope the Academy helps equip the role models of tomorrow.”

(credits to business of Esports)

It would be interesting to note what Gucci and FACEIT have in stores for the upcoming generation of gamers and how can this academy bend the ways of gaming.

Comment below your views or what are your expectations from Gucci's new initiative!

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Until next time,

#liveitforgaming

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