SNB partners with Mastercard and Saudi Esports Federation to transform Esports. Picture: SNB

SNB partners with Mastercard and Saudi Esports Federation to transform Esports. Picture: SNB

SNB partners with Mastercard and Saudi Esports Federation to transform Esports in the Kingdom

Newsroom Jan 24, 2023

The collaboration will build on Mastercard’s ongoing relationship with SEF to promote the Kingdom’s billion-dollar gaming industry

Overview:

  • The collaboration will build on Mastercard’s ongoing relationship with SEF to promote the Kingdom’s billion-dollar gaming industry.
  • Together, the three entities will explore and develop innovative financial products and offerings that create added value and enhance gamers’ experience.

To speed up Saudi Arabia's digital transformation and improve its gaming and Esports infrastructure, Saudi National Bank signed a strategic collaboration deal with Mastercard and the Saudi Esports Federation (SEF) during the SEF Awards. The partnership will expand on Mastercard's longstanding partnership with SEF to boost the billion-dollar gaming sector in the Kingdom.

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The three organizations will work together to investigate and develop cutting-edge financial products and services that provide value and improve the gaming experience. In keeping with Mastercard's commitment to providing customers with valuable experiences, the partnership will use all three partners' assets, skills, and networks to serve the gaming and young adult communities in Saudi Arabia.

The Significance of signing the Agreement

The Significance of signing the Agreement. Picture: SNB

"This agreement shows the significance of the private sector's role in supporting the overall development movement in the Kingdom of Saudi Arabia under Vision 2030," remarked Saud Abdulaziz Bajbair, Head of the Retail Business Group at SNB at the time. This deal is a crucial step in adopting new digital technologies to help the Kingdom become a major center for Esports and gaming.

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The partnership is based on the significance and explosive expansion of Saudi Arabia's e-gaming sector. By encouraging innovation to spur new developments in this field, it hopes to increase the presence of e-gaming and make use of its possibilities. By assisting in developing an e-gaming business gaining momentum among a sizable portion of Saudi society, this move also highlights SNB's involvement in the growth of the e-gaming community and sector in Saudi Arabia.

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"We are aware of the potential influence that gaming has. We want to unleash the gaming potential of the Kingdom via our collaboration with Mastercard and SNB, strengthening the gaming environment there and fostering even more innovation. With this, the Kingdom will stand out as a desirable investment location and provide cutting-edge gaming experiences, said Ahmed Al Bishri, Chief Operations Officer of the Saudi Esports Federation.

We are excited to work with SNB and SEF, two organizations with similar goals committed to advancing digital transformation, fulfilling Saudi Arabia's innovation potential, and accomplishing its Vision 2030. The historic partnership is on track to highlight the cutting-edge innovations essential to the Kingdom's development as a premier center for gaming and Esports and, more generally, for business, tourism, leisure, and innovation. According to Mete Guney, Executive Vice President of Services, EEMEA at Mastercard, "Together, we seek to build on the efforts of the Saudi leadership to strengthen the local gaming industry, bolstering it to deliver truly immersive and memorable experiences for gamers across the Kingdom and bridging these experiences across physical and digital realities.

Through their collaboration, SNB, SEF, and Mastercard will develop fresh Web3-enabled experiences that will provide players access to exclusive advantages and engaging real-world and virtual encounters. Gamers, producers, and collectors can all come together in this unique digital community and experience to shape and control the direction of Saudi Esports. Community members will have access to virtual creations for usage in immersive experiences and digital games.

You can also download the Tournafest app from Google Play or App Store to play Esports Tournaments & Scrims games like BGMI, Free Fire MAX, Call of Duty, CS: GO, Valorant, Pokemon Unite & win exciting rewards! You can also go ahead and organize Tournaments & fetch unmatched perks.

Until next time,

#liveitforgaming

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Manish Gupta

I’m a creative thinker. I think it’s important to approach tasks and issues from different angles, rather than doing what has always been done. By having an open mind and taking a different approach.