Credits to Spiel Times. Esports events are one of the best parts in the community.

How to build your audience as an Esports organiser Quickly?

Community Jun 3, 2022

As an Esports organiser, you must market your tournaments and events and make sure that they are getting some good reach. If your events do not have a good set audience, or if there is not much growth over some of the tournaments, then there is a high chance that your organisation might take a lot of time to grow. In today’s blog, we will be getting into how to build your audience as an Esports organiser easily and within as little time as possible. Though it is not an easy path, you will have to take it to start your journey.

Ways to Build an Audience as an Esports Organiser

Now without wasting much time, let us get into all the ways you can build your audience as an Esports Organiser:

Find the Right Audience

The first thing that you have to do is to target the right audience. It is a no brainer that you will have to target a gaming audience. However, there are various types of gaming audiences, and it is usually dependent on the type of game for which you are organising the tournaments to target people. This is an important fact to remember: the more specific you are with your category, the larger your audience will be. It is a myth that if you reach out to a huge group of people, you will get more audience. If you are targeting a very specific group, there is a higher chance of acquiring a larger audience.

Credits to Campaign. The audience is the most important part of any event.

The different gaming audiences can be differentiated according to the types of tournaments they are interested in:

PvP- Player vs. Player
FPS- First Person Shooter
RTS- Real-Time Strategy
MOBA- Multiplayer Online Battle Arena
MMORPG- Massively Multiplayer Online Role-Playing Games

Hence, make sure to target the right audience before anything else.

Using the Right Channels

Credits to PC Gamer. Twitch is the most popular live streaming platform.

Another strategy to increase your audience has to be to find the right channel where you will be putting out your Esports tournament content. For the various groups of audiences, they are found on various streaming platforms. It is up to you to find out which of the channels will be suitable for your tournaments and where you can stream them without investing much, but gaining some good profits. Of course, the most popular streaming platforms are Twitch and Youtube. However, tons of platforms are coming up that will want to partner with Esports organisations or even pay you to get your players to stream on their platform. Hence, make sure to study all the platforms very well and then enter the market.

Collaborate with Esports Influencers

Credits to IWMBuzz. Some of the most popular Indian Esports influencers.

Now, this is something that you have to do. Try to find out about Esports influencers who have a larger following than your team, or are better known. You can then contact them and try to collaborate with them on any project. You can either ask them to be a guest at any of your tournaments, or you can even ask them to live stream with your Esports team. Anything that will show their audience about your organisation, or at least make them curious, is a good way to headstart getting a good following.

Esports Team LiveStream

If you have an Esports team as an organiser, then we would recommend that you either ask them individually to live stream, or at least the whole team to live stream together either daily, or at least a few days a week. If any of your team members do get a good number of views or followers, then they will also get to know about your own Esports organisation too. You can also get team members who already have a good number of viewers or followers, and then you will be able to get some of the fans into your community.

Co-Sponsor/ Co-Host an Event

This is another way where you could always get some audience count for your list. If you are an Esports organiser, you will have to make sure to keep in touch with other Esports organisers in your community. Hence, sometimes it is best to help your fellow organisers and sponsor or help them host an event or tournament. This will not only give you some more views, but you will also get some more exposure too. You can also help other Esports influencers if they are looking to host any events or such.

Get All of this at Tournafest

Credits to Tournafest. The only platform where you will get all the benefits without investing much.

It is quite clear that you will need a whole team to work on it before you can get that many followers and viewers. But what if we told you that you could get that entire team without spending a fortune?

We, here at Tournafest, have an audience of over 2 lakh gamers, and hence, when you are hosting your tournaments through our platform, you will already have this audience, and they will automatically get to know all about your organisation! The best part is that you will barely have to invest anything from your end! This means, with the minimum hassle and investment, you are getting to enjoy all the perks of Tournafest!

What are you waiting for? Make sure to visit the app, and register yourself as an Esports organizer.

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Until next time,