Credits to Hypebeast. League of Legend's collab with Netflix for series Arcane

All league of legends Collaborations You Need To Know About!

Case Study Sep 25, 2022

League of Legends doesn't really do many crossovers inside of League itself, but we'll see an exception to that in this blog, at least in the game's professional scene. We'll be talking about all the collaborations League of Legends did in the past year or so in today's blog.

League of Legends

League of Legends, commonly referred to as League, is a 2009 multiplayer online battle arena video game developed and published by Riot Games. Inspired by Defense of the Ancients, a custom map for Warcraft III, Riot's founders sought to develop a stand-alone game in the same genre. Since its release in October 2009, League has been free-to-play and is monetized through purchasable character customization. The game is available for Microsoft Windows and macOS.

League of Legends Collaborations

  • League of Legends X Tiffany & Co.

Just a few weeks after announcing the sale of tickets for the League of Legends World Championship 2022, Riot Games also disclosed that Tiffany & Co. has joined forces with its League of Legends Esports division in a new multi-year worldwide relationship. The Summoner's Cup, the pinnacle of LoL Esports this year, has now been fully redesigned by Tiffany & Co. The trophy is also a sign of history and with the Tiffany partnership, marks a renowned prize in the industry of Esports, according to Global Head of LoL Esports Naz Aleteha, "The Summoner's Cup is a symbol of grandeur in esports and the crowning achievement in League of Legends." "We are pleased to extend our cooperation with League of Legends Esports and the opportunity to be a part of the brand progression for the world's most popular Esport," said Alexandre Arnault, Executive Vice President, Product, and Communication, Tiffany & Co.

Football, basketball, and baseball are just a few of the major sports for which Tiffany & Co. has a history of creating handcrafted trophies honoring the highest levels of athletic success. The Summoner's Cup is now displayed alongside other illustrious awards. The new Summoner's Cup was jointly created by Riot Games and Tiffany & Co. It weighs 44 pounds and measures about 27 inches tall. The excellent modern design took a total of 277 hours to complete.

Credits to Hypebeast. League of Legends World Championship trophy designed by Tiffany and Co.
  • 'League of Legends' Pro League x Nike Dunk Low

Another image of the League of Legends Pro League (LPL) x Nike (NYSE: NKE +1.22%) Dunk Low, which made its debut earlier this month, has appeared online. The pair have been advancing their collaboration since 2019, having previously released an esports kit, an Air Jordan 1 Zoom CMFT, along with a few more iconic shapes and a line of clothing. The world's largest sportswear company created a design exclusively for gamers, and as a result, has been named the official footwear and apparel sponsor for China's top online gaming league.

Credits to Hypebeast. League of Legends Pro League (LPL) x Nike
  • League of Legends X Netflix

Arcane, the eagerly awaited League of Legends Netflix series, received a 98% audience rating in addition to a perfect score of 100% on Rotten Tomatoes' Tomatometer. The six episodes that have been released so far have left a lasting impression on both LoL players and non-players alike because of a combination of beautiful animation, an engrossing plot, and an exciting soundtrack/sound design.

Following the massive success of season one — which debuted to high acclaim with a 98% audience score on Rotten Tomatoes — Riot Games and Netflix‘s League of Legends animated spin-off Arcane has now been greenlit for a second season.

Credits to Hypebeast. Arcane, the League of Legends Netflix series
  • Riot Games X Secretlab

To commemorate the Netflix debut of the League of Legends animated series Arcane, Secretlab, and Riot Games have collaborated to create a special Jinx Edition chair.

The Secretlab Jinx Edition Gaming chair, which comes in small, regular, and large sizes, is covered in a velvety and supple hybrid leatherette and has all the ergonomic improvements found in the company's brand-new TITAN Evo 2022 chair. The chair's side wings and borders are decorated with a variety of bullets and clouds, and the accents are finished in a blue and pink color scheme. On the back is a spray-on depiction of Jinx's Fishbones rocket launcher, while the front bears a striking "Jinx" graffiti emblem.

Credits to Hypebeast. The Secretlab Jinx Edition Gaming chair

That's all about some of these interesting collaborations between League of Legends and different companies, Brands, Production houses, etc. We hope this blog gave you an insight into Lol's marketing strategies using collaborations.

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Until next time,